The idea for the büti bag company was started by Nicole Williams, now a WAHM ("work-at-home mom") to a fiesty toddler. Just like many moms, her ideas come from needing or wanting something specific not available in the marketplace.

The büti bag company's first design brought to market, the PATENT PENDING bündle, was created after Nicole just couldn't find anything she liked. Once her baby became a toddler, and less "stuff" was needed, she wanted something of quality that could hold a few essentials.She also wanted a product which would have a functional life beyond baby/toddler-hood.

She took her ideas to her wonderful step-mom (Susan), who can literally sew anything, and the bündle and the büti bag company were born.